Work With Me / Branding & Business Identity

Branding and Business Identity for New and Growing Businesses

The foundations of a credible brand: what you stand for, how you say it and how it looks, in a guide you can use everywhere.

Brand Starter Kit

From C$499 Prices in Canadian dollars, plus applicable taxes.

Typically 2–3 weeks. Confirmed in your proposal.

The challenge

What usually gets in the way

A brand is more than a logo. When the message, the look and the offer don’t line up, customers hesitate, even if the work itself is excellent.

Many new businesses either spend months on a logo or skip identity altogether, and end up with materials that look inconsistent.

How Kimberly helps

A clear plan, then the work

We start with positioning: who you serve, what makes you different and the one sentence that explains it. Then we set a visual direction that fits, and capture both in a short guide.

The result is an identity you can apply consistently to your website, social media, presentations and store.

What you receive

Deliverables

Who it’s for

  • New businesses that need a professional identity before launch
  • Small businesses whose look and message no longer match what they offer
  • Founders preparing a website, store or pitch
  1. Positioning statementWho you serve, what you offer and why it’s different, in plain language.
  2. Key message and tagline optionsThe core words you’ll use across your materials.
  3. Visual identity directionColour palette, typography and logo direction suited to your business.
  4. Brand guideA short PDF showing how to apply your brand consistently.

Not included

  • Full custom logo design and trademark searches (quoted separately where needed)
  • Printing and production
  • Legal advice on business names or trademarks

Process and timeline

How it works

Typically 2–3 weeks. Confirmed in your proposal.

  1. Inquiry

    Tell me about your business and audience.

  2. Discovery call

    We confirm fit, scope and timing.

  3. Proposal and deposit

    A written scope and price; a deposit confirms your start.

  4. Positioning

    Your audience, offer and message.

  5. Visual direction

    Colours, type and logo direction for your review.

  6. Brand guide

    Everything captured in one guide.

Questions

Is a logo included?

The starter kit sets your logo direction. A fully custom logo can be added and quoted in your proposal.

Can you help me choose a business name?

We can explore naming as part of positioning. Checking a name’s legal availability or registering a trademark is a legal matter, so I’ll point you to the right professional.

How does payment work?

Fixed-price sessions are paid when you book. Projects start with a written proposal; once you approve it, a deposit confirms your start date and the balance is due as set out in the proposal. Prices are in Canadian dollars, plus applicable taxes.

Do you guarantee results?

No. I can promise careful work, clear thinking and a finished deliverable. Customers, sales and growth depend on your market, your execution and factors no advisor controls, and anyone who guarantees them should be treated with caution.

Project inquiry

About three minutes. Kimberly replies personally by email.

Tell Kimberly about your project.

The next step is a short discovery call, then a written proposal.

All fields are required unless marked optional.

Where is your business today?

Your idea or business, what you’ve done so far, and what you’d like to have at the end.

Helps us suggest the right scope. Not a quote.

Your answers are used only to assess and respond to your inquiry. Please don’t include financial documents, account numbers or other sensitive personal information. Read the privacy notice.

  • Business CoachingA focused one-to-one session to untangle your business idea, decide what matters most and leave with clear next steps.
  • Website DesignA clear, credible website built around what your customers need to know and the one action you want them to take.
  • Online Store CreationA ready-to-sell online store: platform, products, payments, shipping and policies set up properly from the start.
  • Business Launch PackagesStrategy, brand, website and a launch plan, coordinated as one project so everything works together from day one.
  • Payments & Crypto EducationA plain-language session on how business payments, payment providers, stablecoins and digital assets work. Education only.

For established experts and founders: Venture Architecture

Services are provided by Kimberly Rosales personally. They are separate from ChainMyne and are not financial, investment, legal, tax or accounting advice.

Let’s see whether it’s a fit.